To get you noticed and build your name, I offer a mixture or all of the following public relations services, which you can choose on a by-the-project basis or as part of a cost-effective monthly retainer: Public Relations Strategy and Publicity Campaigns Every client has different objectives. I work with each client to determine those goals and then formulate the strategy that will best accomplish the mission. Simply put, I learn where you are and where you want to be, and then I develop a PR campaign to help you get there. Press Release Writing, Editing and Distribution As a former staff writer and editor for newspapers and magazines, and as a nationally published freelance writer, I understand what editors and reporters are looking for in a story. What interests one publication may not intrigue another. I will craft press releases written in journalistic style - which editors and reporters prefer rather than self-serving marketing verbiage. Then, using the comprehensive database of media contacts - Cision - I will send the press release to appropriate print, Internet and broadcast media outlets and follow up to encourage journalists to cover the story. Writing Services In addition to press releases, I write and edit electronic and print newsletters; brochures and marketing collateral; Web site content; biographies of business owners, executives and key staff members; company histories; ghostwritten articles and columns; and bylined features. Facebook and Twitter Content For businesses of all sizes, Facebook and Twitter are essential PR tools. For a cost-effective monthly fee, I will maintain your Facebook and Twitter content, posting on a regular basis and building your following. Press Kits When reporters write stories on your company, they need information on your products and/or services, and details about you as an entrepreneur and business owner. Your media kit will serve as a tool that provides reporters with essential information about you and your company. Elements of a media kit can include press releases, fact sheets, biographies on key staff members, product and/or service brochures, newsletters, company histories and reprints of previously published features on your company. I can develop print and/or electronic press kits that tell your company's story in a way that sparks the interest of reporters. Media Relations Simply put, I think ink. That means developing different story angles for different print and online publications, and broadcast media outlets. I match the message to the medium, and shape the pitch to sell the story. My clients appear in local, regional and national newspapers; trade publications; business, travel and lifestyle, and general interest magazines, custom publications; online publications; and on radio and TV.
